LinkedIn Ads management
Full-service campaign management for B2B teams that want senior expertise without hiring in-house. Strategy, targeting, creative direction, and weekly optimisation in one team.
B2B LinkedIn Ads Agency
LinkedIn Ads, run by experts. Built for B2B pipeline.
We are a Dutch B2B paid ads agency. We plan, run, and optimise your LinkedIn campaigns so every euro of spend ladders up to inbound leads and measurable pipeline.
- A dedicated team with deep LinkedIn platform knowledge
- Strategy and execution in one team, no handoffs
- Reporting tied to leads and pipeline, not vanity metrics
Trusted by 30+ B2B teams across Europe
Trusted by B2B teams at
The problem
Most B2B LinkedIn accounts burn cash on the wrong audience.
Targeting is too wide, creative is generic, and reporting stops at impressions and clicks. Months pass before anyone asks what actually became a meeting. Here is the difference between a typical account and how we run yours.
A typical accountWhat we usually inherit
- Audience: job titles onlyBroad targeting that bleeds budget on the wrong people.
- Two ad variations, then pausedNo rolling creative, so fatigue sets in fast.
- Conversion tracking broken or missingSpend reported, but no line to actual leads.
- Quarterly, vanity-metric reportingImpressions and clicks, nothing tied to pipeline.
- Bottom-of-funnel onlyNo demand generation feeding the pipeline.
How we run yoursFrom day one
- Audience: Company lists + ICP segmentsTight targeting built around who actually buys.
- Creative tested in rolling rotationFresh angles in, tired ones out, every week.
- Verified, server-side-ready trackingEvery euro traced to a lead you can see.
- Bi-weekly check-in, monthly reportReporting against leads and pipeline, not vanity.
- Full funnel: awareness to MQLBrand and demand campaigns reinforcing each other.
What we do
Three ways we work with B2B teams
Pick the one that fits where you are. Most clients start with an audit, then move into ongoing management once the baseline is clear.
LinkedIn Ads audit
A review of your current LinkedIn Ads account. We look at structure, audiences, creative, conversion tracking, and where your spend is leaking. You get a written report and a clear plan to fix it.
B2B LinkedIn strategy
From content angles to funnel design. We map your buyer journey to the platform's surfaces so brand and demand campaigns reinforce each other instead of competing for attention.
How it works
From kickoff to launch in two weeks
No drawn-out onboarding. We move fast, validate the basics, and get new campaigns live so the work starts compounding.
01
Audit and plan
We dig into your account, your ICP, and your offer. You get a written plan with priorities, channel mix, and the impact we expect.
02
Build and launch
New audiences, new creative, clean tracking. Campaigns go live within two weeks of kickoff. No long onboarding chains.
03
Optimise and report
Weekly optimisation, monthly reporting on leads and pipeline. You always know what is working and what we are testing next.
Clients
What B2B teams say about working with us
Senior marketers and founders across SaaS, professional services, manufacturing, real estate, and compliance technology.
I would 100% recommend the guys from Prime if you want to increase your visibility and get more inbound leads. They are pro-active, deliver good results and gained a quick understanding of the value we add as a business.
Justin SluijterHead of Commercial, Bloqhouse
They are versatile: from ad monitoring and content creation to strategic input. At the same time they bring deep knowledge of the LinkedIn platform. An engaged partner that genuinely thinks along with us.
Thijs den DikkenSales & Marketing Director, Acorel
We work really well with Prime Marketing. We started with LinkedIn ads and later handed over our Google ads as well. Since then we have seen clear improvements in our results.
Wibe van de VijverHead of Marketing, ComplianceWise
We have been working with Prime Marketing on our LinkedIn campaigns for quite some time. They help us from design through to execution. We are very pleased with their flexibility, dedication, and customer focus.
Henri van AvezaathManaging Director, Apteco Benelux
What I appreciate most is their commitment to our campaigns. They give a lot of personal attention, respond quickly, and communicate directly. That makes the collaboration both effective and enjoyable.
Kevin ValkFounder, CodeanLabs
Prime Marketing is a reliable and valuable partner for our marketing and ad management. The constant attention and optimisation make sure we always get the most out of our campaigns.
Eric UijtingOwner, Patch
We have a really good working relationship with Prime Marketing. A highly skilled, specialised marketing agency. They help us with our LinkedIn strategy and ads.
Youri van DeutekomMarketeer, Style CNC Machines
Our work
A few ads we have shipped for B2B clients
Concept, copy, and design done in-house. Built around real buyer pain, not generic templates. A snapshot of recent creative across SaaS, real estate, professional services, manufacturing, and compliance.
Ready to talk
Want LinkedIn Ads working harder for your B2B pipeline?
Send us a short message. We will set up a 30-minute call to look at your account and your goals. No pitch, no commitment.
Request a strategy call
Book directly
Prefer to skip the form? Grab a slot.
Pick a 30-minute introduction call. We'll come prepared with thoughts on your account and the questions worth asking first.
FAQ
Questions we get most often
Do you only work with specific sectors?
No. We have run B2B LinkedIn Ads across SaaS, professional services, manufacturing, real estate, compliance technology, and executive education. The platform mechanics are the same across sectors. We bring the playbook, you bring the sector knowledge, and we tune targeting and creative to fit.
Do you work with international clients?
Yes. We are based in the Netherlands and most of our track record is with Dutch B2B companies, but our team works in English by default and we run campaigns across Europe and beyond. Strategy calls, reporting, and Slack are all available in English.
What does a typical engagement look like?
A monthly retainer covering strategy, campaign management, creative direction, and reporting. Most clients start with a paid audit to set the baseline, then move into ongoing management. Minimum term is three months so the work has time to show results.
What about reporting?
Monthly reports tied to leads and pipeline, with weekly Slack or email check-ins. We track impressions and clicks too, but we report against the metrics your team is judged on by leadership.
How quickly can you start?
Kickoff is usually within one to two weeks of signing. First campaigns go live two weeks after kickoff. Audits are delivered within ten business days.
What if my LinkedIn Insight Tag or conversion tracking is broken?
We check this in the audit. If it is broken or missing, we fix it before we launch anything new. Tracking is the foundation of every report you will see from us.
Do you also run Google Ads?
Yes. Many clients start with LinkedIn and add Google Ads later, or the other way round. We specialise exclusively in Google Ads and LinkedIn Ads, so we go deep on both platforms rather than spreading thin.